Build a Movement (Not Just a Company) is a guide for founders, creators, and community builders who want to create something bigger than a product or brand. Drawing on my experience scaling startups to millions of members and billions in value, I share the framework behind every lasting movement: mission, brand, and community. Through frameworks, personal stories as well as case studies and comparisons of Tesla and Rivian, Uber and Lyft, and Anthropic and OpenAI—you’ll learn how to turn ideas into movements people believe in, fight for, and carry forward. Now let’s start your movement.
